Apple products versus Microsoft products?
It seems like the age-old question of our generation.
Millennials grew up on Microsoft products, at least I did. But within the last 10 years, Apple has swooped in and taken a majority of the market. I mean, today, I own an iPhone, an iPad and a MacBook Air. While my mom owns a mixture of the two - an iPhone, a PC, and a Microsoft Surface Pro.
Today, both companies recognize the importance of their online presence, but go about it in different ways.
Apple has always differentiated itself from the rest of the electronics market. It's new, it's clean, it's modern, it's sleek - and that's exactly what their website depicts. Their home page highlights their newest products in an attractive and classy way.
Meanwhile, the Microsoft website follows its company brand as well. Microsoft follows its colorful 4-square logo theme and Windows 8 layout throughout its website.
One thing that stood out to me was Apple's tag on their website motivating buyers to be a part of something bigger than themselves and donate to the Refugee and Migrant Crisis. I really like this incorporation to their website.
When going to purchase an item from the Apple website, it's rather difficult to go straight and purchase the item you need because it is so focused on showcasing its products.
Whereas the Windows website has an easily accessible "store" tab that brings its customers easily to purchase a product.
Apple is prettier, Windows is more easily accessible. But we all know that Apple wins the electronic war, so perhaps they're on to something
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