Starbucks vs Dunkin' Donuts

Starbucks and Dunkin' Donuts each offer various products - one thing that they're both known for is their coffee. 

While Dunkin' primarily markets its wide array of doughnuts, bagels, and muffins, it is widely known around the world for its great coffee. 

Starbucks is widely known for its coffee, while it has been expanding its market towards sweets, snacks, and sandwiches.

Both companies are very successful in the U.S., however, how do they fair in the global market?

Dunkin' Donuts has 3,100 stores in 30 countries outside of the U.S.

Starbucks has 21,000 stores in over 65 countries outside of the U.S.

Both Starbucks and Dunkin' have realized that their marketing requires changes depending on the country and culture they are operating in.

For example, in China, Starbucks offers a Chinese website, which still follows the Starbucks brand, and the same specialty drinks, but adds a Chinese element. For example, the colorful creme-filled pastries that cannot be found in America. 

Meanwhile, Dunkin' Donuts follows a very similar path. They have a Chinese website, which offers the same coffee drinks with a highlighted emphasis on hot tea and interestingly flavored donuts. 

They do well on this aspect, knowing that their "dry pork and seaweed" donuts would never sell in the States, but obviously must appeal to their Chinese customers. 

Both Starbucks and Dunkin' Donuts do a fairly good job at global marketing. Starbucks is more widely known brand and has put the emphasis in growing globally, and therefore has been much more successful and widely accepted in over 65 countries around the world. 

Starbucks has an allure of sophistication, heightened Americanism, and relaxation. It provides a haven for its customers, especially in a country like China. It give its international customers the feeling of entering another world, another culture, another experience. Starbucks conveys these feelings even through their online website and I would say this is one of its main factors for its continued and growing success internationally.