Doritos v. Lays

The chip market is a large one. 

Frito-Lay owns a majority of the market, including the two most famous brands: Lays and Doritos. 

Both brands fall under the same product line and target similar demographics, have a similar price range, and are sold simultaneously in most stores. 

Through looking at both brands and their individual product lines, it is evident that Frito-Lay does a stupendous job at marketing these two brands.

Doritos Locos Tacos was introduced into the Taco Bell fast-food restaurants in 2012 and combined the Doritos market with the Taco Bell market by co-branding the two into the well-known Doritos Locos Taco, which still sells today!

Lays also saw an opportunity to reach a market that was previously non-existent or leaving as a result of the "health craze" that has been taking part in the U.S. To solve that problem, they provided a new product to their existing product line, by manufacturing baked chips - the healthier alternative. 

When  you look at the Lays website, you can see the various product lines and offerings on their homepage. They do a swell job of promoting each of their brands and making it easy for customers to search the nutritional facts or summaries of the products they offer. 

The same goes with Doritos. There's little difference between the two websites, as they are from the same owner. The Doritos website also shows the entire Doritos product line - customers can appreciate that.

All in all, I think both brands market themselves exceptionally well. I personally like Doritos better but usually avoid chips in genera, although those Baked! chips surely add a particular healthy appeal.