Rock/Creek was founded in my little hometown of Chattanooga, TN. It possesses a small, homey feel, and for 'Nooga natives, it's a right of passage.
Rock/Creek owns 4 brick and mortar locations throughout the Chattanooga area in addition to an exceptional e-commerce website that was voted 2009 Retailer of the Year for Online Business by Backpacker Magazine.
Their tangible stores are clean, organized, and exude the "outdoorsy yet sophisticated" feel that Chattanooga emanates. The Rock/Creek e-commerce website successfully provides the same experience.
Because it only services the Chattanooga, TN area, it is not as widely known as other outdoor outfitter's like REI. However, due to its online presence, it is now able to target a market beyond SE Tennessee.
Rock/Creek is geographically segmented towards the inhabitants of Chattanooga and its surrounding area. It also has a psychographic segmentation for consumers who are adventurous, and who actively enjoy the outdoors through various avenues.
It holds the competitive advantage in Chattanooga because of its roots in the area. Chattanooga is a "buy local" kind of city, that supports its local businesses as much as possible. Therefore, Rock/Creek has done rather well for itself.
Rock/Creek owns 4 brick and mortar locations throughout the Chattanooga area in addition to an exceptional e-commerce website that was voted 2009 Retailer of the Year for Online Business by Backpacker Magazine.
Their tangible stores are clean, organized, and exude the "outdoorsy yet sophisticated" feel that Chattanooga emanates. The Rock/Creek e-commerce website successfully provides the same experience.
Because it only services the Chattanooga, TN area, it is not as widely known as other outdoor outfitter's like REI. However, due to its online presence, it is now able to target a market beyond SE Tennessee.
Rock/Creek is geographically segmented towards the inhabitants of Chattanooga and its surrounding area. It also has a psychographic segmentation for consumers who are adventurous, and who actively enjoy the outdoors through various avenues.
It holds the competitive advantage in Chattanooga because of its roots in the area. Chattanooga is a "buy local" kind of city, that supports its local businesses as much as possible. Therefore, Rock/Creek has done rather well for itself.
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