Colgate vs. Crest

Two brands that dominate the toothbrush/toothpaste market are Colgate and Crest. 

In this analysis, I decided to explore their individual websites and see who is doing best. 

Colgate's website is unique and interactive. 

Doritos v. Lays

The chip market is a large one. 

Frito-Lay owns a majority of the market, including the two most famous brands: Lays and Doritos. 

Both brands fall under the same product line and target similar demographics, have a similar price range, and are sold simultaneously in most stores. 

Through looking at both brands and their individual product lines, it is evident that Frito-Lay does a stupendous job at marketing these two brands.

Doritos Locos Tacos was introduced into the Taco Bell fast-food restaurants in 2012 and combined the Doritos market with the Taco Bell market by co-branding the two into the well-known Doritos Locos Taco, which still sells today!

Lays also saw an opportunity to reach a market that was previously non-existent or leaving as a result of the "health craze" that has been taking part in the U.S. To solve that problem, they provided a new product to their existing product line, by manufacturing baked chips - the healthier alternative. 

When  you look at the Lays website, you can see the various product lines and offerings on their homepage. They do a swell job of promoting each of their brands and making it easy for customers to search the nutritional facts or summaries of the products they offer. 

The same goes with Doritos. There's little difference between the two websites, as they are from the same owner. The Doritos website also shows the entire Doritos product line - customers can appreciate that.

All in all, I think both brands market themselves exceptionally well. I personally like Doritos better but usually avoid chips in genera, although those Baked! chips surely add a particular healthy appeal. 

Amazon vs. Ebay

I've always been a big fan of Amazon. My family has purchased from them for years, and they're my go-to for any online purchases (book buys or rentals, clothes, random items - you name it). 

One feature that I particularly like is the Amazon Prime and Student Prime programs.

The promise of knowing I will get my Prime approved purchase in two days (at no additional cost) makes my annual subscription totally worth it. Particularly when practically anything I need to purchase is accompanied by a Prime approved logo.

Not only does the Prime logo promise included 2-day shipping and free returns, but usually promises a quality product without any scams, as Ebay is notorious for. 

Apple vs. Microsoft

Apple products versus Microsoft products?

It seems like the age-old question of our generation.

Millennials grew up on Microsoft products, at least I did. But within the last 10 years, Apple has swooped in and taken a majority of the market. I mean, today, I own an iPhone, an iPad and a MacBook Air. While my mom owns a mixture of the two - an iPhone, a PC, and a Microsoft Surface Pro. 

Today, both companies recognize the importance of their online presence, but go about it in different ways. 

Apple has always differentiated itself from the rest of the electronics market. It's new, it's clean, it's modern, it's sleek - and that's exactly what their website depicts. Their home page highlights their newest products in an attractive and classy way. 

Meanwhile, the Microsoft website follows its company brand as well. Microsoft follows its colorful 4-square logo theme and Windows 8 layout throughout its website.

One thing that stood out to me was Apple's tag on their website motivating buyers to be a part of something bigger than themselves and donate to the Refugee and Migrant Crisis. I really like this incorporation to their website. 

When going to purchase an item from the Apple website, it's rather difficult to go straight and purchase the item you need because it is so focused on showcasing its products. 

Whereas the Windows website has an easily accessible "store" tab that brings its customers easily to purchase a product. 

Apple is prettier, Windows is more easily accessible. But we all know that Apple wins the electronic war, so perhaps they're on to something